Beyoncé Debuts Haircare Line

Published 26 February 2024

Author

2 min read

American superstar Beyoncé has revealed her new science-backed haircare line Cécred, honouring mindful hair rituals across the world. Drawing on her mother’s hair knowledge and teachings, the brand’s emphasis on advanced scientific innovation and health-driven high-performance products dispels hair myths, while providing access to proven ingredients for all hair types and textures.

Beyoncé Debuts Haircare Line

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Topics

Haircare

Ingredients

Race and Cultural Diversity

Science & Technology

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