
Published 04 May 2023
Since the trailer release of the highly anticipated Barbie film (coming July 2023), Barbie-style make-up has seen a 300% increase in Google searches worldwide, signalling a new wave of consumers striving for Barbie-inspired beauty. We pinpoint how this return of hyper-femininity and Y2K beauty aesthetics is influencing make-up styling and application.



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We revisit our three Beauty Directions for Autumn/Winter 2025/26 – Simplicity, Borderless and