
Published 13 August 2024
Globally, at least 2.2 billion people have a near or distance vision impairment, and 39 million of them are blind (WHO, 2022). Brands need to step up and address the needs of this demographic by creating adaptive products. E.l.f. Cosmetics (US) partnered with blind Paralympian swimmer Anastasia “Tas” Pagonis to make its beauty products more accessible to blind and low-vision consumers.



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