
Published 21 August 2023
Wellness as a commercial construct might have been mainstreamed by western brands, but true body-and-mind wellness is rooted in Asian thinking, and the ancient, holistic rituals that have governed health and beauty in this region for centuries. In this spotlight, we present the future of wellness in APAC, and explore how growing consumer pride in homegrown brands and therapeutic practices is surfacing exciting commercial case studies for local businesses and western brands alike.



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The 57th edition of Cosmoprof (March 26-29, Bologna) hosted about 255,000 professional visitors in more than 20 halls housing over 10,000 brands presented by 68 countries. Key themes this year include packaging catering for a savvy beauty audience with in-built technology, alongside new proposals for Gen Zalpha and...