Published 21 August 2023

Authors
54 min read

Wellness as a commercial construct might have been mainstreamed by western brands, but true body-and-mind wellness is rooted in Asian thinking, and the ancient, holistic rituals that have governed health and beauty in this region for centuries. In this spotlight, we present the future of wellness in APAC, and explore how growing consumer pride in homegrown brands and therapeutic practices is surfacing exciting commercial case studies for local businesses and western brands alike.

Asia Wellness Futures

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