
Published 21 August 2023
Wellness as a commercial construct might have been mainstreamed by western brands, but true body-and-mind wellness is rooted in Asian thinking, and the ancient, holistic rituals that have governed health and beauty in this region for centuries. In this spotlight, we present the future of wellness in APAC, and explore how growing consumer pride in homegrown brands and therapeutic practices is surfacing exciting commercial case studies for local businesses and western brands alike.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Teens already represent 10% of the US consumer beauty market (BCG, 2025), fuelled by a mix of relatable influencers, viral marketing and gamified content. Gen Zalpha (the sweet spot between Gen...