It’s no longer enough for hospitality operators to simply ‘minimise’ their environmental impact. They must now make every effort to regenerate, replenish and fortify the destinations they work with for tourism purposes. This means caring for the natural environment, as well as supporting local communities impacted by tourist flow.
As consumer attitudes evolve, a shift from sustainable travel to regenerative travel is emerging as a key tourism trend and consumer priority. In fact, 90% of global consumers say they look for sustainable options when travelling, which they define as ‘lessening environmental impacts’ (69%), ‘supporting local economies’ (66%), and ‘supporting local cultures’ (65%). Here, we explore three travel trends rooted in regenerative tourism.