Fighting fit: Immunity Foods for All
With influenza pandemics at an annual probability of 3% to 7%, and 52% of American millennials saying their interest in immunity-boosting foods has increased since the Covid-19 pandemic started, it’s clear that immunity is a key growing concern among global consumers.
When innovating convenient immunity foods, beverages and supplements, take inspiration from US wellness brand Protekt’s Immunity liquid supplement, comprising vitamins C and D, zinc and echinacea, that dissolves instantly in hot or cold water. Elsewhere, designed by microbiome scientists, American start-up Kora’s prebiotic sparkling water holds potential – and inspiration – for easy and convenient consumer adoption.
While it’s unknown whether heightened immunity levels can stave off future illnesses, it’s accepted that, when kept in optimal condition, the human body will likely be better able to fight viral threats. As we move forward – and more immune-resistant illnesses emerge – the pharmaceutical and food sectors will benefit from creating more agile product offerings.