
Published 23 June 2021
Charlotte Rickards
Since the pandemic rendered us homebound, living spaces have bloomed into indoor gardens and allotments have seen interest surge. A host of new tech start-ups are helping green-thumbed consumers fulfil their plant care goals – including AI-led app Greg and AllotMe, billed as the ‘Airbnb of allotments’.



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For consumers in China (94%), the US (84%) and the UK (79%), wellness is a top priority (McKinsey, 2025). As demand for convenient, helpful and insightful wellness tools...