Senior Trends Editor, Retail & Brand Communication (Maternity Cover)
Saska is focused on the retail and brand communications landscape, and the ever-evolving ways in which brands communicate with and engage consumers. From new opportunities opening up thanks to AI and the metaverse, to multi channel PR, advertising and content strategies, she tracks innovative and effective campaigns happening now - and shows how brands can build on them for the future.
Saska joined Stylus in 2023, and brings with her expertise from consumer publishing, retail content marketing and global PR agency account management. As a magazine and newspaper editor (including the UK’s Red magazine, The Sun-Herald newspaper in Australia and At Home magazine for retailer John Lewis & Partners), she has always been tuned into how to engage a consumer audience. She moved agency-side as the Director of Consumer Lifestyle at Omnicom agency Ketchum London, and then client-side as the Editor in Chief at UK retailer House of Fraser. She is also the co founder of Hyldalife.com, a content platform and community for midlife women.
Endlessly fascinated and excited by the retail landscape, Saska is motivated by helping brands achieve both creative excellence and commercial goals.