Chief Growth Officer
Max’s role is strategic, focusing on driving the business's growth through initiatives rooted in market and customer insight.
He was a strategy consultant before joining Stylus in 2019, starting at Deloitte Digital, where he worked with major public sector organisations, as well as FTSE 100 businesses across the media, energy and financial sectors. Max then spent some years focusing on innovation strategy, working with blue-chip consumer businesses to help them achieve customer-led growth. He continued this line of work in a freelance capacity, including project work with Stylus.
Max enjoys the full process of customer-led innovation: taking a nugget of qualitative or quantitative insight, interrogating client needs, and transforming them into strategy. Stylus is a family business for Max, and he's been exposed to the trend industry for as long as he can remember. This has contributed to his belief in the ability to make sense of the forces shaping culture, business and design, in order to develop products and services fit for future consumers.