
Published 11 April 2024
Retail leaders will gather in Paris for the World Retail Congress (WRC) 2024 (April 16-18) to discuss and decode key challenges and innovations. Three key themes on our radar are wow-factor stores wooing Paris’ Olympic and Paralympic visitors this summer; responding to rising consumer powerhouses Africa and the UAE; and new retail-ready uses of generative AI.



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Youth-focused brands and creative agencies gathered at Ad Age’s NextGen Marketing Summit (New York, March 4-5) to discuss forging closer bonds with Gen Zers and Alphas. We decode need-to-know strategies, including activations correlating with Gen Zers’ coping tactics, affirming identity via fourth space engagement, dual...