
Published 09 April 2021
Matt Zara
Dissecting the pandemic's transformative effect on retail and what to expect after lockdown, global mall group Westfield reveals the post-pandemic UK consumer's bricks-and-mortar retail wishlist. Stylus distils the standout stats, representing the evolution of themes we’ve long charted, such as hyper-locality and the rise of rental.



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Youth-focused brands and creative agencies gathered at Ad Age’s NextGen Marketing Summit (New York, March 4-5) to discuss forging closer bonds with Gen Zers and Alphas. We decode need-to-know strategies, including activations correlating with Gen Zers’ coping tactics, affirming identity via fourth space engagement, dual...