
Published 15 September 2021
Matt Zara
Building on pandemic-popularised virtual brandscapes, US skate brand Vans is making its first foray into metaverse marketing with Vans World. Built in American co-creation gaming platform Roblox, which boasts 43.2 million daily active users, it features playable skateparks and stores that let players view, customise and purchase digital shoes, skateboards and apparel.



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