
Published 08 November 2023
Marta Mąkolska
Seeking to maximise the US beauty and personal care market – set to grow 2.43% annually to reach $110.28bn in 2028 (Statista, 2023) – American multi-brand beauty retailer Ulta has launched a store-based sampling pilot to drive loyalty, product discovery and data insights. The scheme uses digital vending machines from Boston-headquartered health and wellness specialist SOS and runs until February 2024.



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