Tom Dixon Creates Hologram for Covid-Adapted Launch

Published 19 February 2021

Author

Matt Zara

Navigating Covid-19 travel restrictions, British furniture and homewares brand Tom Dixon has created a hologram of its eponymous founder as part of a phygital launch event for its new CLOUD product range. Capable of conducting one-on-one interviews with journalists, the hologram could also ‘attend’ the physical components of an event, held at Stockholm’s NK department store, in lieu of Dixon.

Tom Dixon Creates Hologram for Covid-Adapted Launch

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Topics

Art & Design

Advertising & Branding

Home & Interiors

Retail

Coronavirus

Ecommerce

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