
Published 19 February 2021
Matt Zara
Navigating Covid-19 travel restrictions, British furniture and homewares brand Tom Dixon has created a hologram of its eponymous founder as part of a phygital launch event for its new CLOUD product range. Capable of conducting one-on-one interviews with journalists, the hologram could also ‘attend’ the physical components of an event, held at Stockholm’s NK department store, in lieu of Dixon.



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