
Published 29 June 2023
Brynn Valentine
Leveraging interoperable platforms and enhanced audio-visuals, the very first Metaverse Beauty Week (MBW, June 12-17) delivered a 150% increase in dwell time compared with beauty e-commerce sites (MBW, 2023) despite current lack of full shoppability. Organised by British creative agency Cult, and featuring international brands, it ran across three virtual worlds: Decentraland, Spatial and Roblox.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...