
Published 29 June 2023
Brynn Valentine
Leveraging interoperable platforms and enhanced audio-visuals, the very first Metaverse Beauty Week (MBW, June 12-17) delivered a 150% increase in dwell time compared with beauty e-commerce sites (MBW, 2023) despite current lack of full shoppability. Organised by British creative agency Cult, and featuring international brands, it ran across three virtual worlds: Decentraland, Spatial and Roblox.



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