
Published 21 June 2024
Globally, 57% of consumers are interested in watching the Euros football tournament (June 14 to July 14), with rising interest from Africa (72%) and Asia (64%) (TGM Research, 2024). Leaping into the global engagement opportunity, the best campaigns tap into the overtly sentimental and nostalgic and spotlight grassroots at-home games as well as the eccentric rituals of elite footballers.



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