
Published 21 June 2024
Globally, 57% of consumers are interested in watching the Euros football tournament (June 14 to July 14), with rising interest from Africa (72%) and Asia (64%) (TGM Research, 2024). Leaping into the global engagement opportunity, the best campaigns tap into the overtly sentimental and nostalgic and spotlight grassroots at-home games as well as the eccentric rituals of elite footballers.



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The FT Business of Luxury Summit 2026 (Puglia, Italy, May 17-19) saw luxury leaders convene to discuss the state of the luxury industry and its trajectory. Key topics included supply chain storytelling, the luxurification of sport, new gateways and channels, engineering culturally fluent expansion, and the changing face...