
Published 16 November 2023
With value top of mind (77% of shoppers planned to reduce spending) and excitement levels lowering (53% versus 2021’s 76% – see Key Stats for both), China’s Singles’ Day (November 11) focused less on star power and more on informed thriftiness. While overall spending is plateauing, unlikely experts reimagined livestreaming’s influence, and AI tools and avatars supported savvier shopping.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...