Singles’ Day Trends & Tactics 2023: Unlikely Livestreamers & AI-Powered Bargain-Hunting

Published 16 November 2023

Author

4 min read

With value top of mind (77% of shoppers planned to reduce spending) and excitement levels lowering (53% versus 2021’s 76% – see Key Stats for both), China’s Singles’ Day (November 11) focused less on star power and more on informed thriftiness. While overall spending is plateauing, unlikely experts reimagined livestreaming’s influence, and AI tools and avatars supported savvier shopping.

Singles’ Day Trends & Tactics 2023: Unlikely Livestreamers & AI-Powered Bargain-Hunting

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Topics

Advertising & Branding

AI & Robotics

Brand Experience

Digital

Ecommerce

Influencers

Internet Culture

Media & Entertainment

Pop Culture

Retail

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