
Published 16 November 2023
With value top of mind (77% of shoppers planned to reduce spending) and excitement levels lowering (53% versus 2021’s 76% – see Key Stats for both), China’s Singles’ Day (November 11) focused less on star power and more on informed thriftiness. While overall spending is plateauing, unlikely experts reimagined livestreaming’s influence, and AI tools and avatars supported savvier shopping.



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This quarter, we’re tracking how brands are implementing ultra-naturalistic navigation in response to consumer adoption of zero-click commerce, in-store artificial intelligence (AI) for next-gen smart brand spaces and continued innovation in virtual fashion try-on and digital wardrobing. Standout projects include search...