Shoptalk US 2024 Preview

Published 05 March 2024

2 min read

Shoptalk US (March 17-20) brings together retailers and technologists to share winning engagement strategies. Featuring expertise from brands and platforms including Mattel, LVMH, Peloton, Macy’s, Target, TikTok and Meta on topics ranging from customer loyalty and artificial intelligence (AI) to the next-gen media-marketing mix, here are five key areas already on our radar.

At A Glance

Topics

1: Succeeding at Video-Centred Social Commerce

With live shopping spreading beyond Asia (see Social Commerce Summit 2024), creating standout shoppable video content matters. From live and on-demand video to next-gen influencer partnerships, experts from TikTok Shop, YouTube, Meta and Pinterest and key retailers (including homeware group Williams-Sonoma and grocery giant Walmart) will advise.

2: Cultivating Next-Level Loyalty

With loyalty the holy grail of retail, fashion brands Canada Goose, Forever 21, PacSun, Crocs and Target and fast-food retailer Taco Bell are due to share their approaches, from programmes that exceed expectations and communicate purpose to brand pivots that recruit and retain customers.

3: New Omni-Channel Tactics

What are the best engagement tactics to nurture customers along their shopping journeys spanning real-life and digital worlds? And how can physical stores – where the majority of transactions in the US take place (Shoptalk, 2024) – support omni-channel experiences? Retailers as disparate as luxury fashion group Tapestry, Abercrombie & Fitch, Foot Locker and Krispy Kreme are set to discuss strategies.

4: Leveraging Generative AI

Retailers including Ulta Beauty, Macy’s, multi-brand fashion platform Lyst and food delivery service DoorDash will examine what’s already working and what’s next when it comes to ultra-personalised shopping experiences powered by ultra-responsive and anticipatory AI.

5: Getting the Media-Marketing Mix Right

As consumers’ attention is spread across an increasingly wide selection of digital and analogue channels (including social and streaming platforms), where to place marketing spend and attention is ever more challenging. Fashion retailers Coach and American Eagle, alongside Meta, will be shedding light on achieving measurable success in today’s fragmented media landscape.

Our full coverage publishes on April 3.

1: Succeeding at Video-Centred Social Commerce

With live shopping spreading beyond Asia (see Social Commerce Summit 2024), creating standout shoppable video content matters. From live and on-demand video to next-gen influencer partnerships, experts from TikTok Shop, YouTube, Meta and Pinterest and key retailers (including homeware group Williams-Sonoma and grocery giant Walmart) will advise.

2: Cultivating Next-Level Loyalty

With loyalty the holy grail of retail, fashion brands Canada Goose, Forever 21, PacSun, Crocs and Target and fast-food retailer Taco Bell are due to share their approaches, from programmes that exceed expectations and communicate purpose to brand pivots that recruit and retain customers.

3: New Omni-Channel Tactics

What are the best engagement tactics to nurture customers along their shopping journeys spanning real-life and digital worlds? And how can physical stores – where the majority of transactions in the US take place (Shoptalk, 2024) – support omni-channel experiences? Retailers as disparate as luxury fashion group Tapestry, Abercrombie & Fitch, Foot Locker and Krispy Kreme are set to discuss strategies.

4: Leveraging Generative AI

Retailers including Ulta Beauty, Macy’s, multi-brand fashion platform Lyst and food delivery service DoorDash will examine what’s already working and what’s next when it comes to ultra-personalised shopping experiences powered by ultra-responsive and anticipatory AI.

5: Getting the Media-Marketing Mix Right

As consumers’ attention is spread across an increasingly wide selection of digital and analogue channels (including social and streaming platforms), where to place marketing spend and attention is ever more challenging. Fashion retailers Coach and American Eagle, alongside Meta, will be shedding light on achieving measurable success in today’s fragmented media landscape.

Our full coverage publishes on April 3.