
Published 09 October 2024
Engagement around the Spring/Summer 2025 fashion weeks was predominantly IRL-focused, departing from crypto-centric previous seasons. We unpack key themes including redefining luxury exclusivity (Zegna), establishing recommerce prestige (eBay and Vinted x Oxfam), commemorating literary legacies (DKNY), and harnessing viral gaming hype (L’Oréal Paris).



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Youth-focused brands and creative agencies gathered at Ad Age’s NextGen Marketing Summit (New York, March 4-5) to discuss forging closer bonds with Gen Zers and Alphas. We decode need-to-know strategies, including activations correlating with Gen Zers’ coping tactics, affirming identity via fourth space engagement, dual...