
Published 04 July 2023
Marta Mąkolska
Servicing the swelling consumer tech sector – predicted to grow by 2.32% annually to reach $1.6bn in 2028 (Statista, 2023) – UK telecom brand EE’s new QR-powered store concept, The EE Studio, aims to both demystify and inspire consumers confused by or unenamoured with tech. Key components include a digital spa, gaming lounge, smart home zone and avatar-assisted augmented reality (AR) storefront.



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Progressive brands across beauty, groceries, home improvement, fashion and sport are responding to consumer desire for better connected stores (see Key Stats). The next omnichannel advantage lies in making stores intelligent service nodes: easier to search, navigate, personalise and convert from via artificial...