
Published 04 July 2023
Marta Mąkolska
Servicing the swelling consumer tech sector – predicted to grow by 2.32% annually to reach $1.6bn in 2028 (Statista, 2023) – UK telecom brand EE’s new QR-powered store concept, The EE Studio, aims to both demystify and inspire consumers confused by or unenamoured with tech. Key components include a digital spa, gaming lounge, smart home zone and avatar-assisted augmented reality (AR) storefront.



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