
Published 23 February 2015
Samantha Fox
Capitalising on the social media buzz around the biannual catwalk shows, British fast-fashion giant Topshop has unveiled a series of digital advertising billboards for the duration of London Fashion Week (LFW). Located across the UK, they use live, aggregated Twitter content to spotlight the key trends as they emerge on the runway – then crucially connect them back to Topshop's own product.



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