
Published 15 August 2023
Brynn Valentine
With 70% of global millennials and 66% of Gen Zers feeling anxious about being “beach body ready” (Estrid, 2023), supportive beauty brands, such as I Am Proud, Dove and Estrid, are creating social media, out-of-home and in-person activations championing more attainable beauty ideals this summer.



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