
Published 30 November 2021
Matt Zara
Furthering Nike’s new child-centric mission of “turning play into a lifestyle for kids”, Nikeland is a free-to-play, metaverse-esque space within gaming platform Roblox that lets fans connect, create and compete. The world taps smartphone tech to encourage real-life exercise and features prosumer (consumer-creator) tools, digital fashion, and an accompanying in-store augmented reality (AR) activation.



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