
Published 30 November 2021
Matt Zara
Furthering Nike’s new child-centric mission of “turning play into a lifestyle for kids”, Nikeland is a free-to-play, metaverse-esque space within gaming platform Roblox that lets fans connect, create and compete. The world taps smartphone tech to encourage real-life exercise and features prosumer (consumer-creator) tools, digital fashion, and an accompanying in-store augmented reality (AR) activation.



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The Youth Marketing Strategy Festival 2026 (YMS, May 21, London) assembled agencies, strategists and brands including Adidas, KFC, Expedia, Oatly, Boots and Currys to discuss engaging Gen Zalpha. Vital topics included new spending personas, weird content and chaos marketing, the ‘laws of cultural relevancy’,...