
Published 10 January 2025
As the new year brings a renewed interest in health and wellness – 22% of American annual resolution makers want to improve their physical health (YouGov, 2024) – we spotlight key campaigns that refresh health and wellness narratives spanning Equinox’s call for commitment, Huel’s reverence for manual workers, RXBar’s guerilla ad blocker and Dove’s New Year’s Unresolutions.



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