
Published 10 August 2021
Matt Zara
Signifying the media landscape’s continuing bleed into retail, Netflix is opening a flagship in Tokyo in early 2022. The move follows its Netflix.shop online merchandise store, launched in June, with both capitalising on lockdown-fuelled subscription surges; Japan now has five million Netflix subscribers, up from two million during summer 2019.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...