
Published 04 September 2024
More than two-thirds of Chinese consumers engage with micro-dramas (short-form video series, often with subscription fees or pay-to-unlock features) on a daily or weekly basis (Statista, 2023). Recognising immense consumer engagement, Chinese finance platform Alipay has introduced Scripted Savings – gamifying consumer savings via short stories with microtransactions to unlock plot points.



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