
Published 22 May 2023
Acknowledging the ongoing youth mental health crisis, Mental Health Awareness Month (US, May) and Mental Health Awareness Week (UK and Australia, May 15-21) see brands including TikTok, dating giant Bumble and Doritos initiating or extending their wellbeing conversations with Gen Z and Alpha. Responses range from rebooting dating profiles to social-emotional learning tools (and a motion-captured chip).



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