

La Labo & Diptyque Halo Heritage & The Handmade
Published 29 May 2024
Valued at $58.27bn in 2023, the global fragrance market is set to grow by 15.5% to $67.4bn by 2028 (Statista, 2023) with an overwhelming 94% of sales happening in-store (Statista, 2023). Capturing this spend, fragrance brands Diptyque (France) and Le Labo (US) have created sensory-indulgent spaces, enshrining their brand heritage and haloing craftsmanship respectively.
At A Glance
Topics
Regional Focus
Diptyque Taps Origin Story with London & Paris ‘Maisons’
Diptyque’s debuting of flagship Maison boutiques pays homage to the legacy of its artist-perfumer co-founders, who lived above its inaugural store in Paris’ Latin Quarter. The shop, which acted as a natural extension of the founders’ home, existed as an eclectic mix of fragrance boutique and bazaar experience for 1960s Parisians.
Both the London and Paris Maisons mirror an ultra-luxurious home, with the London ‘Bathing Salon’ displaying bath, body and skincare products alongside a copper bathtub and travertine basin. High-end artisanal design features include an Art Deco-style stained glass window (by French stained glass restorers Studio Vitrail Bianconi) and a wooden panoramic mural (by Parisian marquetry experts, Studio Poudre).
Recreating the bazaar-esque experience of its original store, the London Maison is also home to “The Ephemeral Space” – an exhibition area curated by Sarah Andelman (founder of erstwhile Parisian concept store Colette, which was renowned for its curatorial nous).

Maison Diptyque London

Maison Diptyque Paris

Maison Diptyque Paris
![]() Maison Diptyque London | ![]() Maison Diptyque Paris | ![]() Maison Diptyque Paris |
Le Labo’s Kyoto Store Centres Craftsmanship
Le Labo’s new Kyoto store speaks to the brand’s ethos of allowing consumers to peek behind the curtain of perfume alchemy – their perfumes are mixed in front of them – and its appreciation for the Japanese tradition of ‘wabi-sabi’ (valuing nature’s imperfection and impermanence), which is noted in its brand manifesto.
Situated across two floors of a renovated machiya (a traditional Kyoto townhouse) repaired by local artisans, the building’s raw materials (exposed brick and unfinished wood) emphasise hand-made craftsmanship. A traditional tatami room houses an apothecary-style wooden fragrance laboratory, which is crafted from reclaimed Japanese materials in a departure from the brand’s usual steel.

Le Labo Kyoto

Le Labo Kyoto

Le Labo Kyoto
![]() Le Labo Kyoto | ![]() Le Labo Kyoto | ![]() Le Labo Kyoto |

Le Labo Kyoto

Le Labo Kyoto
![]() Le Labo Kyoto | ![]() Le Labo Kyoto |