Diptyque Taps Origin Story with London & Paris ‘Maisons’
Diptyque’s debuting of flagship Maison boutiques pays homage to the legacy of its artist-perfumer co-founders, who lived above its inaugural store in Paris’ Latin Quarter. The shop, which acted as a natural extension of the founders’ home, existed as an eclectic mix of fragrance boutique and bazaar experience for 1960s Parisians.
Both the London and Paris Maisons mirror an ultra-luxurious home, with the London ‘Bathing Salon’ displaying bath, body and skincare products alongside a copper bathtub and travertine basin. High-end artisanal design features include an Art Deco-style stained glass window (by French stained glass restorers Studio Vitrail Bianconi) and a wooden panoramic mural (by Parisian marquetry experts, Studio Poudre).
Recreating the bazaar-esque experience of its original store, the London Maison is also home to “The Ephemeral Space” – an exhibition area curated by Sarah Andelman (founder of erstwhile Parisian concept store Colette, which was renowned for its curatorial nous).