
Published 07 March 2025
Amid increasing gender polarisation globally, International Women’s Day (March 8) provides a prime opportunity for brands to signal their commitment to gender equality. We unpack key engagement tactics, including B&Q championing British tradeswomen, Beyond Equality’s billboard campaign responding to a viral pop cultural moment and Barbie’s spotlight on female friendship.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Consumer reliance on AI-driven commerce is growing, with those who use AI during online shopping (both via LLMs like ChatGPT and brands’ websites) reporting greater satisfaction, making them more likely to convert. In the first of our new quarterly round-ups, we decode key trends, opportunities and sticking points...