
Published 07 March 2025
Amid increasing gender polarisation globally, International Women’s Day (March 8) provides a prime opportunity for brands to signal their commitment to gender equality. We unpack key engagement tactics, including B&Q championing British tradeswomen, Beyond Equality’s billboard campaign responding to a viral pop cultural moment and Barbie’s spotlight on female friendship.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...