
Published 07 March 2024
In the US, 73% of women believe supporting women-founded businesses matters, making brand engagement with International Women’s Day (March 8) a key occasion to back. From a significant name change (John Lewis & Partners), a founders’ hall of fame (Whole Foods UK) and repurposed company trucks (PepsiCo), we showcase three impactful campaigns.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...