
Published 23 June 2021
Matt Zara
Set to generate $36.09bn in sales in the US this year (eMarketer, 2021), new social media commerce tools are continuing to minimise the time between inspiration and purchase. From real-time clothing resale to engaging livestreams and integrated hype-building drops, we outline three approaches from Western giants Snapchat, Facebook and Instagram.



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The FT Business of Luxury Summit 2026 (Puglia, Italy, May 17-19) saw luxury leaders convene to discuss the state of the luxury industry and its trajectory. Key topics included supply chain storytelling, the luxurification of sport, new gateways and channels, engineering culturally fluent expansion, and the changing face...