
Published 04 June 2024
Rewarding the dedication of South Korean football fans (many of whom wake up at 3am to watch European matches), Dutch beer brand Heineken is ushering football fanatics to unconventional locations: 24-hour laundromats. Via a partnership with South Korean laundromat franchise WashEnjoy, the LaundroMatch campaign gives fans a place to watch the sport together, even after sports bars are closed.



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