
Published 28 October 2024
Nearly three quarters (72%) of Americans intend to celebrate Halloween this year, with an average spend of $103.63 per person (NRF, 2024). Brands are harnessing Halloween hype via fandom-fuelled collaborations (NYX x Warner Bros; Getty x Sony), localised rescue BOOths designed to stop candy supplies from running out (M&M’s), small-scale sonic branding (Lush) and a TikTok-fuelled #BooBasket trend.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The FT Business of Luxury Summit 2026 (Puglia, Italy, May 17-19) saw luxury leaders convene to discuss the state of the luxury industry and its trajectory. Key topics included supply chain storytelling, the luxurification of sport, new gateways and channels, engineering culturally fluent expansion, and the changing face...