
Published 28 October 2024
Nearly three quarters (72%) of Americans intend to celebrate Halloween this year, with an average spend of $103.63 per person (NRF, 2024). Brands are harnessing Halloween hype via fandom-fuelled collaborations (NYX x Warner Bros; Getty x Sony), localised rescue BOOths designed to stop candy supplies from running out (M&M’s), small-scale sonic branding (Lush) and a TikTok-fuelled #BooBasket trend.



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