
Published 26 October 2023
Marta Mąkolska,
Saska GravilleHalloween is bigger than ever, with US spending expected to hit $12.2bn, exceeding last year’s $10.6bn (NRF, 2023). From nerve-jangling audience participation (Burger King, Jack in the Box and Snapchat) to artificial-intelligence-(AI)-generated scary selfies (Snapchat again), augmented reality (AR) gaming (Monsters Cereal and Chobani) and trick-or-treat home delivery (M&Ms), we look at the best brand activities.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Consumer reliance on AI-driven commerce is growing, with those who use AI during online shopping (both via LLMs like ChatGPT and brands’ websites) reporting greater satisfaction, making them more likely to convert. In the first of our new quarterly round-ups, we decode key trends, opportunities and sticking points...