
Published 27 May 2021
Rebecca Hobbs
Building on the metaverse-esque brandscapes accelerated by the pandemic, Gucci has created a temporary digital counterpart of its Gucci Garden centenary exhibition. Created on American gaming platform Roblox, which allows users to traverse environments that other players have built, players move through different themed rooms and can buy ‘skins’ (aesthetic treatments) for their avatars.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.