
Published 12 March 2025
Consumer engagement around the Autumn/Winter 2025 catwalks included archival activations that dived deep into subversive subcultures (Puma), bibliophilic pop-ups continuing the rising influence of literary culture (Fendi, J.Crew), eco-activations to revive old clothing (British dye brand Dylon) and sonic sanctuaries (Alo Yoga x Roblox).



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