
Published 17 December 2020
Rebecca Hobbs
Building on the recent slew of fashion/gaming partnerships, exemplified by Gucci x The Sims and Louis Vuitton x League of Legends, forward-thinking brands are using gaming mechanics and/or engines to create more compelling online brand experiences that transcend standard e-tail. UK eco-materials collective Pangaia and French luxury house Balenciaga have both released easy-to-access immersive e-experiences primed for 2021.



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