
Published 22 April 2024
Global anti-greenwashing laws have seen brands pare back Earth Day (April 22) initiatives. However, notable activations include American skincare brand Kiehl’s’ eco-activist art installation and Korean electronics brand LG’s year-round anamorphic billboards. Meanwhile, Asics’ tree-planting tracker and Earth Day Canada’s partnership with US fitness app Strava encourage consumers to feel as though their actions make a difference – combatting paralysing eco-anxiety.



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