
Published 22 April 2024
Global anti-greenwashing laws have seen brands pare back Earth Day (April 22) initiatives. However, notable activations include American skincare brand Kiehl’s’ eco-activist art installation and Korean electronics brand LG’s year-round anamorphic billboards. Meanwhile, Asics’ tree-planting tracker and Earth Day Canada’s partnership with US fitness app Strava encourage consumers to feel as though their actions make a difference – combatting paralysing eco-anxiety.



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The FT Business of Luxury Summit 2026 (Puglia, Italy, May 17-19) saw luxury leaders convene to discuss the state of the luxury industry and its trajectory. Key topics included supply chain storytelling, the luxurification of sport, new gateways and channels, engineering culturally fluent expansion, and the changing face...