
Published 31 October 2024
Just over a third (34%) of urbanites in India plan to spend more on Diwali this year (YouGov, 2024), with spending estimated to reach 1.85 trillion rupees ($22bn) (Nikkei Asia, 2024). From Zomato’s space-travel-themed ad and Cadbury’s train-waitlist-bypassing campaign, to Sabhyata’s spotlight on working mothers and Lidl’s in-store celebrations, we unpack the top Diwali brand activations.



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