
Published 01 April 2022
Matt Zara,
Rebecca Hobbs
The inaugural Metaverse Fashion Week (MVFW) (March 24-27) represents a new mainstreaming high for fashion’s hyper-digital experimentation, with 108,000 attendees buying over 7,000 digital garments. Staged in virtual world platform Decentraland, it comprised catwalks, stores and showcases from designers, developers and retailers including Dolce & Gabbana, Yahoo and Selfridges. We break down the best projects.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...