
Published 21 July 2022
Marta Mąkolska
Aiming to combat doubts around metaverse-based marketing, UK creative agency Cult has partnered with US virtual environment platform Spatial to launch a digital educational event hub for beauty, fashion and luxury companies and creators. With 83% of global consumers interested in purchasing goods and services in the metaverse (Accenture, 2022), the brand rewards are clear.



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Youth-focused brands and creative agencies gathered at Ad Age’s NextGen Marketing Summit (New York, March 4-5) to discuss forging closer bonds with Gen Zers and Alphas. We decode need-to-know strategies, including activations correlating with Gen Zers’ coping tactics, affirming identity via fourth space engagement, dual...