
Published 05 August 2020
Rebecca Hobbs
Luxury behemoth Burberry has opened a visually stunning, social media connected store in Shenzhen, a city widely known as China’s tech capital, in partnership with Chinese digital monolith Tencent (owner of messaging and e-commerce app WeChat). The app forms the backbone of the store, creating a phygital environment which rewards customer interactions with digital benefits.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Youth-focused brands and creative agencies gathered at Ad Age’s NextGen Marketing Summit (New York, March 4-5) to discuss forging closer bonds with Gen Zers and Alphas. We decode need-to-know strategies, including activations correlating with Gen Zers’ coping tactics, affirming identity via fourth space engagement, dual...