
Published 21 April 2021
Matt Zara,
Rebecca Hobbs
The current frenzy of excitement surrounding non-fungible tokens (NFTs) reveals a strong commercial opportunity for brands – particularly around hype-building and charitable initiatives. NFTs have potential across industries – from fast-food to fragrance, digital fashion, sports and art. We shine a spotlight on some of the key early concepts.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The December 2025 edition of our quarterly store openings design trends report traverses Milan, Madrid, Shanghai, Seoul, Tokyo, Berlin and more. Key themes include sports culture’s big community moves; socially positive metropolitan interventions; fitness retail recovery suites; sonic salons and ateliers; wellness...