
Published 21 April 2021
Matt Zara,
Rebecca Hobbs
The current frenzy of excitement surrounding non-fungible tokens (NFTs) reveals a strong commercial opportunity for brands – particularly around hype-building and charitable initiatives. NFTs have potential across industries – from fast-food to fragrance, digital fashion, sports and art. We shine a spotlight on some of the key early concepts.



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The FT Business of Luxury Summit 2026 (Puglia, Italy, May 17-19) saw luxury leaders convene to discuss the state of the luxury industry and its trajectory. Key topics included supply chain storytelling, the luxurification of sport, new gateways and channels, engineering culturally fluent expansion, and the changing face...