Brand Zines Back Consumers’ Desire to Disconnect

Published 17 September 2024

Author

6 min read

As the oversaturation of digital content continues – 67% of Americans long for a time before everyone was “plugged in” (Harris Poll, 2023) – brands are responding with analogue print zines. Examples include Hinge’s narrative-rich dating success stories, U.S. Bank’s commemoration of Black creatives, Weekday’s celebration of Sweden’s young creatives, and Uniqlo China’s hyper-localised city guides.

Brand Zines Back Consumers’ Desire to Disconnect

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Topics

Advertising & Branding

Financial Services & Fintech

Internet Culture

Publishing & Broadcasting

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