
Published 29 September 2023
Brynn Valentine
This month’s metaverse highlights span a fashion week multiverse spectacular, a multi-brand e-commerce debut and Gen-Z-targeting dress-ups. Gucci celebrates new creative director Sabato De Sarno with a catwalk simulcast on Roblox, Zepeto and QQ (and IRL); India’s Flipkart creates a permanent metaverse home on its app/e-commerce site; and Vitaminwater hosts a week of fashion charades on Fortnite.



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Youth-focused brands and creative agencies gathered at Ad Age’s NextGen Marketing Summit (New York, March 4-5) to discuss forging closer bonds with Gen Zers and Alphas. We decode need-to-know strategies, including activations correlating with Gen Zers’ coping tactics, affirming identity via fourth space engagement, dual...