
Published 31 October 2023
Brynn Valentine
October’s metaverse activations span virtual thrills for music fans, make-up playtime and a luxury fashion proto-metaverse for older shoppers. Jack Daniel’s enters Spatial with an Afrofuturism-inspired music and art event (with shoppable bar), Maybelline’s avatar make-up comes to Roblox, while Macy’s courts midlife women in its proto-metaverse on Journee.



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