
Published 30 June 2023
Brynn Valentine
This month’s metaverse topics range from connecting with post-teen audiences to eco-activism. Nike launches intricate game Airphoria on Fortnite, American “Web 2.5” fashion brand Cult & Rain adds interactive DJ sets and movies to its proto-metaverse, and Roblox introduces age verification and experiences for users aged 17+. Meanwhile, at Cannes Lions, Tuvalu island wins for its climate-crisis-spotlighting metaverse.



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Fatigued by the increasingly transactional nature of social media and the pressure users feel to crowd-please, expect major wins in 2027 from lower-octane, more intimate brand destinations and activations where presence trumps performance and sociability is a distinctly depressurised experience.