Nike x Fortnite Prioritises the Pleasure of Play with Airphoria
Nike returns to Fortnite (having previously launched Air Jordan digital wearables in 2019), with new game Airphoria. Available June 21-27, the activation tasks players with finding and retrieving five lost Nike sneakers via a detailed map featuring high-resolution graphics, a highly involved central challenge (as opposed to mini-games) and tasteful, less in-your-face logos that downplay branding.
Nike is the first brand to use Epic Games’ Unreal Editor for Fortnite, launched in March 2023. This in-game 3D creation tool gives brands greater autonomy when world-building by letting them use their in-house style and creative directors and differentiate themselves from Fortnite’s standard aesthetics with custom environments, challenges and imported digital assets.