
Published 30 June 2023
Brynn Valentine
This month’s metaverse topics range from connecting with post-teen audiences to eco-activism. Nike launches intricate game Airphoria on Fortnite, American “Web 2.5” fashion brand Cult & Rain adds interactive DJ sets and movies to its proto-metaverse, and Roblox introduces age verification and experiences for users aged 17+. Meanwhile, at Cannes Lions, Tuvalu island wins for its climate-crisis-spotlighting metaverse.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...