
Published 29 February 2024
Tapping into the Fan-Tastic Trading trend flagged in Look Ahead 2024, this month, the US National Basketball Players’ Association (NBPA) hosted player meet-and-greets and merch-buying via American AI and metaverse company MeetKai. And Burberry established a venue for Harrods on Roblox, echoing the British fashion house’s IRL London Fashion Week takeover of the luxury department store.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...