Brand Engagement in the Metaverse: February 2023

Published 28 February 2023

Author

Brynn Valentine

3 min read

This month, American fitness brand Alo Yoga introduced token-gated IRL experiences, Puma celebrated its 75th year by minting heritage-burnishing PFPs (profile-picture non-fungible tokens (NFTs)) based on its branded 70s comic book, Californian teen fashion brand PacSun launched a ‘tycoon-genre’ activation on Roblox, and German e-commerce giant Zalando swapped unsustainable IRL designs for eco-digital fashion.

Brand Engagement in the Metaverse: February 2023

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Topics

Brand Experience

Brand Spaces

Digital

Gaming

Media & Entertainment

NFTs & Cryptocurrency

Retail

Metaverse

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