
Published 28 February 2023
Brynn Valentine
This month, American fitness brand Alo Yoga introduced token-gated IRL experiences, Puma celebrated its 75th year by minting heritage-burnishing PFPs (profile-picture non-fungible tokens (NFTs)) based on its branded 70s comic book, Californian teen fashion brand PacSun launched a ‘tycoon-genre’ activation on Roblox, and German e-commerce giant Zalando swapped unsustainable IRL designs for eco-digital fashion.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Youth-focused brands and creative agencies gathered at Ad Age’s NextGen Marketing Summit (New York, March 4-5) to discuss forging closer bonds with Gen Zers and Alphas. We decode need-to-know strategies, including activations correlating with Gen Zers’ coping tactics, affirming identity via fourth space engagement, dual...