
Published 31 August 2023
Brynn Valentine
August’s metaverse activations range from pulling younger demographics into the arts and culture sector’s orbit to virtual-world broadcasting, audio upgrades for FMCG and selling products across the metaverse/real-life divide. The Met collaborated with Roblox; Paris Hilton’s Slivingland encourages socialised podcasting; Kraft Mayo’s Mayoverse brings ASMR to virtual exploration; and Polo Ralph Lauren debuted a dual-world collection in Fortnite.



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The Youth Marketing Strategy Festival 2026 (YMS, May 21, London) assembled agencies, strategists and brands including Adidas, KFC, Expedia, Oatly, Boots and Currys to discuss engaging Gen Zalpha. Vital topics included new spending personas, weird content and chaos marketing, the ‘laws of cultural relevancy’,...