
Published 31 August 2023
Brynn Valentine
August’s metaverse activations range from pulling younger demographics into the arts and culture sector’s orbit to virtual-world broadcasting, audio upgrades for FMCG and selling products across the metaverse/real-life divide. The Met collaborated with Roblox; Paris Hilton’s Slivingland encourages socialised podcasting; Kraft Mayo’s Mayoverse brings ASMR to virtual exploration; and Polo Ralph Lauren debuted a dual-world collection in Fortnite.



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