
Published 31 August 2023
Brynn Valentine
August’s metaverse activations range from pulling younger demographics into the arts and culture sector’s orbit to virtual-world broadcasting, audio upgrades for FMCG and selling products across the metaverse/real-life divide. The Met collaborated with Roblox; Paris Hilton’s Slivingland encourages socialised podcasting; Kraft Mayo’s Mayoverse brings ASMR to virtual exploration; and Polo Ralph Lauren debuted a dual-world collection in Fortnite.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Consumer reliance on AI-driven commerce is growing, with those who use AI during online shopping (both via LLMs like ChatGPT and brands’ websites) reporting greater satisfaction, making them more likely to convert. In the first of our new quarterly round-ups, we decode key trends, opportunities and sticking points...